How A Google Search Works!
What is SEO?!
The Google Search - The Beginning of a Beautiful Customer Relationship
Our Plan For You!
Here’s a little hint. Our “search” plan for you involves spiders. Not the creepy, crawly insect variety, but the digital online species.
Our webmaster specialize in working with Electricians and Electrical contractors and can help you increase your sales and take your Electrical business to the NEXT LEVEL. Our SEO plan helps you to more effectively market your services online via search engine optimization, map optimization, social media, paid online marketing, reputation management, press releases and other digital marketing tools. When it comes to marketing your electrical business, go with the best. Go with Power Surge SEO!
There are a lot of choices out there when it comes to marketing your business. You may have even tried a few or attempted to take it on yourself. Those days are over. It’s time to have the experts in the Electrical industry work for you.
What are Backlinks and why do I need them?
SEO is a lot like Hotdogs...
SEO is a little like hotdogs. Sometimes it’s better not to see how either are made!
Our webmaster specialize in backlinks, metadata, link wheels, eating hotdogs and more! Feel free to watch all of the videos on this page. These are important videos that show you how SEO is done. There is a lot of hard work that goes into “correct” SEO. There is a lot of hard work that goes into wiring a building correctly. If you want your SEO done correctly, let Power Surge SEO do it! If we need our building wired, we will call you.
Now back to the topic of Hotdogs. I once watched a video (Discovery Channel) of how hotdogs were made. I didn’t eat another hotdog for over a year… or more! You are welcome to watch these videos and hopefully you will learn enough to perform DIY marketing. My hunch is that you will have the same experience that I had after watching the video of how Hotdogs are made. Bon Appétit!
What are Backlinks?
Another Backlink Video?
What is a Linkwheel?
What the Heck is Meta Tags?
What is a Linkwheel?
Imagine spokes on your bike's wheel...
Yep, you heard right. Linkwheels are like spokes on a bike’s wheel.
Linkwheels are complicated. Imagine looking at the spokes on your old huffy. In the center, the hub, is your website. Each spoke leads out to another website. Multiply that by all the spokes on your bike’s wheel and now you can start seeing how complicated a SEO Linkwheel can be. Now, if your website is the hub and it leads to all of these other websites, how can that help my site? Well, to answer in a simplified manner, the external websites lead back to the hub, or your website.
What are Meta Tags? Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but are hidden in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
This can be a complicated process of creating Linkwheels and Meta Tags so I really don’t expect you to make this part of your DIY marketing plan. You can hire someone or you can let us at Power Surge SEO create many Linkwheels and Meta Tags for your site. Our experts create Linkwheels and Meta Tags daily and we certainly know what we are doing. Give us a call not at 1-888-235-4SEO (4736) and we will be glad to help you out.
What are Keywords, Key Phrases, Citations, and Directories?
Keywords are the words that customers type into the Google Search Bar to find you!
Keywords, Key Phrases, Citations and Directories are super beneficial to your website!
In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page, typically called a SERP, where websites (search results) are listed. What is a directory in SEO? Directory submission is the practice where your website URL and the details on the web in a directory are submitted under a particular category. You can also improve your link building in this way. It is an off page factor which will help you to optimize your webpage. If you want a winning electrical services website, directories and citations are a must!
Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords. At Power Surge SEO, our webmasters are experts at Keywords, Key Phrases, Citations and Directories. We perform white hat services when it comes to short-tail or long-tail keywords and high authority Citations and Directory listings. Call us today!
Aim for authoritative Directories that are ``niche`` specific related to the electrical industry.
Watch the video about Citations and Directories to understand a little better about how to create backlinks for your electrical business!
What is Indexing? Do I need to index my website?
What is the difference between Organic SEO and Paid Listings?
It's like the Dewey Decimal System...only better!
What is indexing? How can it help my website?
Do you remember going to the library as a kid and seeing the enormity of books everywhere? The Librarian’s job was to help keep order with all of the books and to help you find the book that you need. Indexing is similar to the librarian!
Indexing is storing and organizing the content of your website found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries through a search engine site like Google. Once the site is indexed, the Googlebots and Bingbots will begin to “crawl” your site with spiders and robots. Sounds kinda like a horror movie doesn’t it? “Crawling” is the discovery process in which search engines, like Google, send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.
When it comes to both Organic SEO and Paid Listings (PPC, Google Ads, etc.,), we can help you there as well. The difference between organic search vs. paid search is simple: it’s the cost. While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize their site’s visibility or rankings in search results. In our opinion, you can get more “bang for the buck” with a good on-page and off-page SEO strategy.
Our experts can design and build your website with indexing and crawling in mind. We certainly know what we are doing. Give us a call not at 1-888-235-4SEO (4736) and we will be glad to help you out.
Pay-Per-Click or Pay-Per-Lead; Do I need it for my electrical business?
It Depends! Keep Reading.
PPC or PPL can be an effective form of advertising for your electrical business. It can also be a very “costly” form of advertising.
PPC and PPL seem like the route to go until you realize the costs involved. PPC, or Pay-Per-Click, is advertising that you can target to a specific social media outlet (Facebook, Google, etc.,) while also targeting a specific demographic (females: 25-35 years old in 30054 zip code). Although very effective, the ads can be expensive depending on the need of your service, the date, the time and other factors. Each “click” of the ad is a cost to you, regardless if the individual becomes a customer or not.
PPL, or Pay-Per-Lead, is you or your company using a service such as “Angie’s List” or “Home Advisor” to find potential customers for you for a fee. A potential customer will contact Angie’s List looking for an electrician to hang a ceiling fan or upgrade an electrical panel. Angie’s List will then take this customer “Lead” and sell it to you and a few more electricians in your area. You will then have the opportunity to bid on the job for the customer. Usually you are in competition with 2-3 other electricians for this PPL. The PPL can be costly and you could also be bidding against an electrician with low or no overhead allowing them to quote a lower price than you.
Both PPC and PPL can be very effective forms of advertising. They are both costly. Power Surge SEO will be glad to help lead you in the right direction. We typically would recommend if you do a lot of residential service work, maybe advertise on Facebook or Google Ads. If you do Industrial Automation and Controls, maybe advertise via LinkedIn.
In the long run, we suggest a robust organic SEO plan. If we do decide that PPC or PPL is a suggested plan for you, we recommend the 80/20 Rule as seen in our book, “Electrician’s Marketing Tool Pouch”. More than anything, we suggest that you setup an appointment with us today and we can help guide you in this decision.
What is Pay-Per-Click (PPC)?
Home Advisor, Angie's List, etc., It can be confusing!
Google Ads Explained!
Why is WordPress the website platform of choice?
Power Surge SEO can build you a custom website!
Over 60% of the world's websites are built using WordPress!
At Power Surge SEO, we design and develop websites!
Did you know that the number 1 website building platform in the world is WordPress? Over 60% of all websites use the save and reliable WordPress platform.
It’s true, at Power Surge SEO, we work exclusively with WordPress when we build your website. We’ve used many different platforms in the past but now we ONLY use WordPress. Some platforms don’t allow for advanced customisation which make it’s difficult to create for you a truly awesome electrical website. Other website building platforms only have basic options that deliver basic results. At Power Surge SEO, we don’t do Basic. Our customers deserve way more than basic. We really go overboard for our customers. It is all part of the on-page, off-page organic SEO strategy that we have for you. With WordPress, we have complete control in performing the best organic SEO available and you might not have this option with other agencies and other website platforms.
We design your website using Adobe programs such as Photoshop, Illustrator, and more. We use the most sophisticated software to push your website and your brand across the internet. We make your website look exactly how you and I want it to look like before we touch a line of SEO code. We then build your site on WordPress by transferring each design element over one at a time. Your electrical business is unique and your website deserves to be too.
Our experts can design and build your website with SEO, Content, Indexing and Crawling in mind. We certainly know what we are doing. Give us a call not at 1-888-235-4SEO (4736) and we will be glad to help you out.
Would my business benefit from a Press Release?
A PR Release is an excellent way to generate BUZZ!
Power Surge SEO will write and release your press release to over 1,400 Syndicated News Outlets! You control the narrative of you business and your story.
The whole idea behind the press release is communication, or is it? A press release not only allows you to communicate to the world, it also creates an excellent backlink to your website. A press release can be written, recorded or even shown – the form doesn’t matter as long as it’s effective. At Power Surge SEO, our custom written PR Releases will get your brand and your message out. In a sense, a press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience. With a press release from Power Surge SEO, you will get noticed!
At Power Surge SEO, our webmasters are experts at press releases, backlinks, metadata, citations and more. We perform white hat services when it comes to a well-written press release and high authority Citations. Call us today!
You can submit your business to many directory sites or let Power Surge SEO do it for you!
It all sounds simple, doesn’t it?
As the old timers would say, “Clear as mud”.
Well, the problem is that the press release, along with marketing in general, is tricky and often misunderstood. All of the above may sound simple for a DIY’er so please make sure to watch all of the videos and read our book, “Electrician’s Marketing Tool Pouch”, to get a better understanding of marketing your electrical business.
Better yet, let us do the heavy lifting for you. Call us today at 1-888-235-4SEO (4736).
HOW WE HELP YOU
Schedule Your 100% Free, No Strings Attached, Strategy Consultation Call with our team to get a customized strategy for your electrical services business.
After we come up with a custom strategy and discover if your business would be a good fit. We then work with you to create a system customized for you and your business.
We will then work with you as a partner in your business to help you skyrocket your revenues and create a lasting legacy for you, your family, and your employees.
Need More Help?
Even Wrote A Book About It!
We know the electrical trade. Heck, we even have team members that have run a power leg, stripped a panel or hung a ceiling fan… or two. That knowledge, combined with our extensive marketing skills, allows us to help you market every aspect of your business, from residential to commercial and industrial electrical service.
Whatever your electrical specialty is, that is what we will market for you!