If you have decided to look for a marketing agency for your electrical company or your website, you will need to know a few things on how to go about choosing one. I hope that you will not just wildly look around and decide to go with the first one you find. It isn’t the best approach for you or your marketing budget. Here are some suggestions on how to find a good marketing firm that might help you market your electrical company and your website successfully in the end.
First, you must decide how much you want to spend on marketing your electrical business. You need to have a realistic marketing budget. Click here to find a Marketing Budget Checklist compliments of www.PowerSurgeSEO.com.
First, you must decide how much you want to spend on the site. Be realistic in your approach. Know that you can always go back, and spend a little more for upgrades and maintenance. Overloading yourself financially would not be wise. An online business involves more than just online cost. Other necessities include printer cartridges, paper, mailing envelopes, stamps etc. The sooner you realize this, the better off emotionally and financially you will be.
The characteristics of a good marketing firm are as varied and unique as your site and needs. Here are a few factors that you will need to look at when spending your hard-earned money and time.
Experience – You will want to pick a firm that has extensive knowledge in the area of service that you need. For example, if you want a designer for your electrical site, do not go pick one that only has experience in perfumes. It is like picking a ear, nose, and throat doctor to treat your bunions. Do not be fooled by any marketing company that lets you think or implies that a search company is a search company. There is not any one formula for all websites. It is just not so. Specialized experience matters a lot. Power Surge SEO only works with Electricians, period! We have even worked in the industry. We know the people. We have crawled in the crawl spaces of digital online marketing. We have jumped the rafters of creative content. We know what we are doing when it comes to serving the electrical industry.
Testimonials – Take this one serious. People have gotten numb to the value of a good testimony. Thousands of testimonies are on the Internet endorsing everything from cooking oil to airplane parts, so it is understandable that some testimonies are lost because of the numbers. The important part is if you request it, can you speak with someone or email him or her about his or her experience with the company? In addition, can you view several websites that the company has done and marketed? Look for a pattern in success and the design aspect of the site. This can include how popular the site is including the cohesiveness of success.
Integrity and Personality – Any reputable marketing web firm will not endorse Black Hat tricks such as fake doorways, portals or any other host of magic tricks to make you instantly happy. In fact, if any firm, without seeing your site, says they can get your website into the top two pages of certain search engines, do not believe it. It does not happen overnight. Tweaking and refining a website is a detailed process. They need to be willing to work with you and use the latest marketing techniques on the market to get you there. Putting just a few Meta tags in your site and telling you that is all it needs is not good business service. There is so much more to marketing. You may in danger of falling for a scam. A good personality and communication skills is a necessary skill in marketing and it should shine through with you ñ their customer.
Price – This category could also fall under integrity. Finding a company that will let you know up front, especially if you have extensive SEO, search engine optimization work, what it will cost in a quote to redesign or design a site for you is important. Ask for a quote, but only after you have worked together to find exactly what you need. If their price seems a little over the top, you can always go to another company. Remember though; do not judge too harshly at first. Check around and talk with others about their approximate price for work they have had done. That is the importance of having a base of testimonies to rely on.
As an electrician or the owner of an electrical business, it is prudent for you to do your “due diligence” when seeking marketing companies or even marketing advice. Ask specific questions concerning your industry. Don’t hold back when using terms that usually only other electricians know. This will at the least help you gain more knowledge on your potential marketing agency. If you like the agency that you are vetting, find out how much that they know about the electrical industry. If they have limited knowledge, maybe you can step up to the plate and teach them more about the electrical industry. Better yet, go with a company like Power Surge SEO that has the “know how” to get the job done for you without you stressing over your marketing budget and your marketing team. Give us a call today at 1-888-235-4SEO (4736) or send us an email at email@example.com. Book a FREE Consultation Today! We will be more than happy to make your life better so that you can get back to being ….an electrician or a business owner.