Search Engine Optimization (SEO) or Organic search engine traffic is often considered to be the holy grail of traffic sources. It can be low-cost compared to pay-per-click or even free if you do it yourself (DIY). It is plentiful (depending on your niche), and Internet users (aka Your Customers) across the globe use search engines every day. Although a “do-it-yourself” program looks interesting, it can have some serious pitfalls. As any seasoned marketing agency can attest, DIY search engines can be as fickle as a teenage girl.
One day you are Number 1 and the search engines love you. The next day your site has been nonchalantly pushed to page 47. No rhyme or reason or “Dear John” letter. In order to balance out these inevitable downgrades, it is equally important for site owners to master the “somewhat difficult” art of link building.
Link building is defined as locating other targeted sites in your niche, and either exchanging links with them, or having them link to you. The latter of the two – one way links – are considered to be the most ideal option amongst link building professionals. If it seems overwhelming to you, don’t worry. The team at Power Surge SEO can help you with all of your marketing needs.
If marketing your own business is not difficult enough, the daunting task of link building can make you want to quit your “day-job” and perhaps, turn to “drinking”.
Obtaining links from other sites basically gives you targeted traffic. And in many cases, links from other sites can last forever. Because of that aspect, it is important to incorporate this tactic into your overall online marketing plan.
The following are some of the suggestions to construct effective link building strategies.
Put some link bait on the hook. Link bait is marketing lingo for – “create content that will absolutely, positively compel other site owners to link to you.”
It is typically an article or a blog post that has a definite “WOW!” factor. What creates that “WOW!”? You can put together a huge list of helpful resources for people in your niche. Better yet, go beyond the name of the site and the URL and include a comprehensive description. Tell why you like the site, or how it is going to help your site visitors the most.
Sometimes it can be risky but you can also purchase text links. This is probably the most frequently used link building strategy. This is also one of the fastest ways to generate one way links without breaking a sweat. There are many directories that specialize in matching text link buyers and sellers. These directories are good because you were find a number of sites to choose from in almost any category. Plus, you can read reviews from other text link buyers in your niche.
Power Surge SEO specializes in helping your electrical company excel in marketing. We have an unparalleled team of “link building” experts that you can turn to. If you want to take the headache out of marketing, why not let us do the heavy lifting for you.
Another way to build much needed links is to obtain blog reviews. Another “difficult” way to build links to your blog is to get blog reviews. The concept is basic but the action can be difficult unless you know what you are doing. In the end, someone reviews your blogs content – you get a link. Easier said than done.
I am an expert and the owner of Power Surge SEO but one thing that you will never see me doing is trying to program a PLC for an industrial complex. I like to stay in my own lane and when it comes to marketing, maybe you should too.
Blog reviews are great because someone is actually giving specific details about your site, rather than just one line of text (which is what you will get with text links). Here is my question to you as an owner of an electrical company. Do you really see yourself “surfing” then internet to find other companies/people to review your blogs? This all sounds “doable” but is it “logical”. If you think it is logical, try peeing in the ocean to increase the water level. To be completely honest, leave this work for the professionals at Power Surge SEO.
Like my mom would say, if you are “hard-headed” and have to DIY for your marketing, do a search for “blog reviews” you will find several sites offering the service. Depending on the site, you may or may not have to pay for the review.
As you can see, link building is not hard…for the professional but it can be extremely difficult and daunting for the novice. It does require a lot of time and commitment. But the payoff – increased targeted traffic – makes it well worth the effort. Give Power Surge SEO a call today at 1-888-235-4SEO (4736). We will talk to you and devise a marketing plan for you and your business. Also make sure to arrange for a FREE consultation phone call by clicking here. We look forward to serving you!