When it comes to marketing your electrical business, marketing agencies that specialize in “Niche Markets” has never been as crucial as it is today. Long gone are the days when marketing agencies could target general, broad markets and make money while more importantly, provide a fundamental service for their clients.
It’s the same with niche marketing in the electrical industry. Does your electrical business do everything? Do you provide new residential wiring while also trouble shooting PLCs and automation? Do you wire solar power and electrical vehicle chargers while also building out industrial facilities? Do you offer industrial maintenance while also providing landscape lighting for your residential customers? Sometimes it is hard to be everything for everybody. Matter of fact, you can become a weaker company by offering too many services that spread you too thin for your customer base. Power Surge SEO only specializes in helping market electrical businesses. We are specialist at that. We don’t do e-commerce, but we could. We don’t do grocery store websites…but we could. We only focus on helping electricians and electrical companies. We figure that if we want to be the best with the electrical industry, we have to focus on the electrical industry.
The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. If you, the electrician, were not careful, you could have a marketing agency that has never worked with electricians, much less, marketed for them. That’s not the ideal situation that you want to put yourself and your hard-earned money into.
As an electrician or the owner of an electrical business, it is prudent for you to do your “due diligence” when seeking marketing advice. Ask specific questions concerning your industry. Don’t hold back when using terms that usually only other electricians know. This will at the least help you gain more knowledge on your potential marketing agency. If you like the agency that you are vetting, find out how much that they know about the electrical industry. If they have limited knowledge, maybe you can step up to the plate and teach them more about the electrical industry. Better yet, go with a company like Power Surge SEO that has the “know how” to get the job done for you without you stressing over your marketing budget and your marketing team. Give us a call today at 1-888-235-4SEO (4736) or send us an email at email@example.com. Book a FREE Consultation Today! We will be more than happy to make your life better so that you can get back to being ….an electrician or a business owner.